Professional Experience
15 Years of Building What Matters
From SEO specialist to C-level operator. From 10-person teams to 120. From single markets to 20+.
Key Results
Annual acquisition budgets managed
Organic traffic growth in 6 months
Increase in lead conversions
New markets launched at TonyBet
Largest team led (Marketing, Creative, MarTech, CS, Ops)
Regulated markets operated across
Career Timeline
The journey
Fractional COO
iGaming Managed Services (IGMS) · Central Coast, Australia
Setting up and running operations for Sweepstakes Casino and Crypto Casino ventures. Built full operational systems in Jira/Confluence from scratch. CS workflows, compliance tracking, escalation procedures, performance reporting.
Travel & Deep Learning
Global · Worldwide
Intentional year for travel, personal development, and going deep on AI. Built AgentReady.site to learn AI agent architecture hands-on. Explored applied AI in operations and marketing contexts.
Director of Performance Marketing
TonyBet · Multi-Market (Remote)
Launched marketing operations and 360° campaigns across 6 markets: Ireland, Canada, Netherlands, Spain, Latvia, Estonia. TV, sponsorships, SEO, performance marketing — the full spectrum.
Chief Product Officer
Speed Media Group · Malta
CPO of a high-growth iGaming affiliate managing hundreds of sites. Central role in multiple M&A deals — due diligence, integration, portfolio strategy.
Director of Acquisition / Digital Performance
Betsson Group (BETSB:SS) · Malta (Global)
Led digital acquisition across 20+ regulated markets. €100M+ annual budgets. 40+ person team. 180% organic growth. 90% conversion lift. 35% bounce rate reduction. Speaker at SIGMA and MARE BALTICUM Gaming Summit.
Head of SEO
Catena Media (STO: CTM) · Malta
Led SEO operations for a publicly listed iGaming affiliate at a period of significant growth.
SEO Specialist / Senior SEO
888 Holdings (LON: 888) · Israel
Grew within one of Israel's best tech employers. Built the SEO foundation that shaped my approach to organic growth.
Digital Marketing Manager / SEO Consultant
Various (Agency & In-house) · Israel
Started in the trenches. Agency work, in-house consulting, and learning how digital marketing actually works.
Availability
Currently open to new opportunities
Roles: Director / VP / CMO / COO
Location: Remote, hybrid, or on-site (Central Coast / Sydney / anywhere in Australia)
Work rights: Valid Australian working visa
Also available for: Fractional leadership and consulting engagements
Speaking: SIGMA Gaming Summit · MARE BALTICUM Gaming Summit · Industry panels on digital acquisition and operational intelligence